Short answer: open with a specific thing you have done and its result, not
with a feeling. Say what it taught you and what it did not solve. Name why
this programme — the theme, the committee, the group. Finish with what you
will do afterwards, because that is what funders are buying. Cut every sentence
beginning "I am passionate about".
The motivation statement decides more applications than any other component,
and it is the one most people write in the last hour before the deadline.
Selectors read hundreds. Yours is competing for attention with a tired person on
a Sunday evening.
A structure that works
Paragraph one — the specific thing. Open with something you have actually
done. Not a feeling about the world. A project, a piece of work, a problem you
were in the middle of.
“Last year I ran a waste audit across three schools in my district and found
that two thirds of what we sent to landfill was compostable.”
That sentence tells a reader more than a page of enthusiasm.
Paragraph two — what it taught you, and what it did not solve. Honesty about
limits reads as judgement. Everything working perfectly reads as marketing.
Paragraph three — why this programme. Name the theme, the committee, the
research group, the sessions. If your paragraph would fit fifty other
programmes, it is not doing any work.
Paragraph four — what happens after. Almost every funder is buying the
afterwards. Say concretely what you will take back and to whom.
Sentences to cut
- “I am passionate about…” — everyone is. Show it instead.
- “Since childhood I have always…” — it costs a line and says nothing.
- “This opportunity would be a great honour…” — courteous, and empty.
- “I am a hardworking and dedicated individual…” — an adjective is not evidence.
- Anything a thesaurus produced.
On length and language
Respect the word limit exactly. Going over is read as not following
instructions, which is a bad first impression for a programme that will ask you
to follow a schedule.
Write plainly. Your reader may well be working in a second language, and the
clearest applicant in the pile has an advantage that has nothing to do with
vocabulary.
Get one other person to read it
Not for grammar. Ask them one question: what do I actually do? If they cannot
answer from your statement in a sentence, the statement is not finished.
Reuse the thinking, not the text
You will apply to several programmes. Keep your evidence — the projects, the
numbers, the outcomes — in one document and rewrite the framing each time. The
same statement sent everywhere is visible from the first line, and it is the
most common reason a strong candidate is passed over.
Frequently asked questions
How long should a motivation statement be?
Whatever the programme states, exactly. Exceeding a stated word limit reads as
not following instructions, which is a poor signal for a programme that will ask
you to follow a schedule.
What should the first line of a motivation statement be?
Something specific you have done, with a result attached. A concrete opening
sentence tells a selector more than a page of enthusiasm.
Can I use the same motivation statement for several programmes?
Reuse the evidence, not the text. Keep your projects and outcomes in one
document and rewrite the framing each time — a statement that would fit any
programme is visible immediately.
What weakens a motivation statement most?
Adjectives about yourself in place of evidence. "I am a hardworking and
dedicated individual" occupies a line and proves nothing.
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